Tuesday, July 19, 2022

№ 642. The Day the Music Died

To deal with its length, McLean’s record company had a clever idea. The first half of the song appeared on the A-side of the single, while the second was consigned to side B. The result turned the A-side into a cliffhanger the listener had to see through to the end. The subsequent demand forced AM radio stations to play both sides. At the same time, FM radio – whose mandate was to go deeper and play longer – was reaching its commercial apex at the time. Issued at the end of 1971, American Pie hit No 1 by January of 72, where it stayed for a full month. For 49 years, it held the record for the longest song to hit No 1 – until Taylor Swift’s 10-minute cut, All Too Well, broke it.

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